Complying with the DNC Registars

Ever since telemarketing “took off”, there have been ever changing regulations in the way that companies can do business. So while some companies will conform to the regulations that have been set in place by “National Registry“, there will still be some businesses that will choose to run a sloppy campaign.

Take the case of a Realtor who wanted me to phone 3,000 generic numbers on their behalf. When the Data was presented to me it was obvious that the list had not been cleaned; with at least half of the numbers being invalid and several people expressing firmly that they have been on the Australian Do Not Call Registry for some time.

As I explain in my book, “Pick Up The Phone“, Australia has a ‘National Do Not Call Registry‘ to curb the growing amount telemarketing telephone calls that Australians receive. Legislation was passed in the Parliament of Australia on June 30, 2006 enacting the Do Not Call Register Act 2006.

To give you an overview of the Act:

The Do Not Call Register and the Industry Standard commenced on May 1st, 2007.

The register has detailed what type of calls can be made to consumers who are on the DNC list, which are as follows:

  • Charities
  • Religious organizations
  • Educational institutions
  • Government bodies
  • Registered political parties, independent MPs and political candidates

A number of other types of calls are also not considered ‘telemarketing’ calls for the purposes of the Act, and may continue to be received. These are:

  • product recall calls
  • fault rectification calls
  • appointment rescheduling calls
  • appointment reminder calls
  • calls relating to payments
  • solicited calls
  • one of the above call types that is not answered by the person to whom the call is made.

The Registry also does state what times you can and cannot make calls to consumers.

The bottom line is, if you want to run a successful campaign, you need to make sure you have an up to date Database. There is nothing as worse as running a project only to find out that the data is as unprofessional as the client.

Hiring Freelance TeleAgents

When it comes to working from home, there are some that will and some that wont.

As an Employer, what are your options when it comes to hiring telemarketers? You can go the route of hiring inhouse staff, but with that comes paying for Advertising; State & Federal Taxes; Social Security Benefits; the cost of recruiting; costs of phones and last but not least, the cost of training such individuals on your project only for them to leave a day, a week or a month later, only for you to go through the process all over again. For Employers nothing is as frustrating as going through that cycle over and over again.

Now while this may be the option for many businesses still, there are more and more businesses and start-ups opting to find Freelancers to do get the job done without the hassle and cost that comes with recruiting, hiring, training and replacing staff.

Freelancing or Outsourcing is becoming a rapid change in the world we live in, and gone are they days when a person is limited by geography. With high speed internet and a reliable VOIP such as Skype readily available, a Freelancer living in Australia (for example) can easily work for a company in the US.

While the costs are cheaper in the long run for any company, there is still the factor to consider of “why run a campaign“? Are you looking to run a campaign for a week or two, or are you a company that is looking for the long term investment?

Over the years I have seen projects come up where a company will want to run a campaign but are limited by their own capital to have a project for the long term, and while you as the employer are seeking “the best of the best“, a Freelancer in the same regard is seeking stability from you, as the client. It is frustrating for any Freelancer to place a bid on your project (which costs the Freelancer money, not the Employer), only to find out that the Employer is only “putting out feelers“, “has to get approval from someone else“, or “will be running the campaign for 6 months if his business gets capital“.

Some companies have asked why they need to pay an added fee on top of the amount they are quoted. Simply said if you use E-lance or Guru, Freelancers are the ones who actually pay for the service to place bids on your project. Now while you may expect work done “on the cheap“, also consider that while you may not necessarily have to claim it on your taxes, the Freelancer does pay a fee for using the service then they pay additional fees if you award them the project. Usually from 10% to 17%.

Freelancers are doing you a service, by being your front-line of attack to get the message out about your product or service, and while they may be only “telemarketers” to you, just remember that without them you would be left to do the calling yourself.

These are things many Employers will need to take into consideration when hiring Freelancers, and the best options for them and their project. Yes you want the best job done, so why not pay the added fee. It sure beats the alternative of trying to hire staff in-house….