Complying with the DNC Registars

Ever since telemarketing “took off”, there have been ever changing regulations in the way that companies can do business. So while some companies will conform to the regulations that have been set in place by “National Registry“, there will still be some businesses that will choose to run a sloppy campaign.

Take the case of a Realtor who wanted me to phone 3,000 generic numbers on their behalf. When the Data was presented to me it was obvious that the list had not been cleaned; with at least half of the numbers being invalid and several people expressing firmly that they have been on the Australian Do Not Call Registry for some time.

As I explain in my book, “Pick Up The Phone“, Australia has a ‘National Do Not Call Registry‘ to curb the growing amount telemarketing telephone calls that Australians receive. Legislation was passed in the Parliament of Australia on June 30, 2006 enacting the Do Not Call Register Act 2006.

To give you an overview of the Act:

The Do Not Call Register and the Industry Standard commenced on May 1st, 2007.

The register has detailed what type of calls can be made to consumers who are on the DNC list, which are as follows:

  • Charities
  • Religious organizations
  • Educational institutions
  • Government bodies
  • Registered political parties, independent MPs and political candidates

A number of other types of calls are also not considered ‘telemarketing’ calls for the purposes of the Act, and may continue to be received. These are:

  • product recall calls
  • fault rectification calls
  • appointment rescheduling calls
  • appointment reminder calls
  • calls relating to payments
  • solicited calls
  • one of the above call types that is not answered by the person to whom the call is made.

The Registry also does state what times you can and cannot make calls to consumers.

The bottom line is, if you want to run a successful campaign, you need to make sure you have an up to date Database. There is nothing as worse as running a project only to find out that the data is as unprofessional as the client.

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