All posts by authorcamilson

Career Highlights

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I got my start in marketing back in 1994. Since then I have generated OVER 1B in revenue for clients globally.

My expertise includes Facebook Marketing, Business Plans, Lead Generation

Main Highlights (Short Version): 

2018: For a translation company in AU that I have been working with for 3+ years, one of the Qualified Leads I generated recently is in the value of 500K per year.
2018: After a 3 year stint for an RSL Club in Sydney, I generated over 36,000 leads in 3 years, at a $5 a year membership, that equates to close to $185,000 in revenue over 3 years.

2017: Got International Distribution Rights for Creatives On The Couch.

2016: Foreign Book Rights sold for one of our authors.

2014: Acquired 5M+ in deals for a Franchise Broker.

2011: Achieved in excess of $500,000 in leads and sales over a 12 week period for a cleaning company.
2011: For an Acai Berry weight loss client Calls resulted in over $70,000AUD in sales.

2010: For a Real Estate agent in a Melbourne, I was contracted to call 3,300 numbers from a generic database, focusing on one suburb. In 32 days I dialed 3,300 numbers and identified 41 home-owners interested in listing their property for sale, at an average valuation of $550,000AUD each, which total in excess of $20 Million in valuations for the client.
2010: For a company that specializes in Greeting Cards to charities, I generated 34 Qualified Leads in a week, including a proposal valued in excess of 180,000GBP. ($230,000USD).

2009/2010: For a Real Estate Business in Wellington New Zealand, in a 3 hour test pilot in Cold Calling I was able to generate the interest of 2 households that were interested in listing their property for sale with the Realty office. In the month of January 2010, the calls resulted in a further 6 home-owners interested in listing their property for sale, at an average valuation of $300,000NZD each. The result of my calling lead to a 3 month contract with the client which resulted in 92 leads in 12 weeks.

2009 and back to 1994 – Generated over 500M for clients globally. These include (most memorable first):

  • 1990’s – 1M in property sales in 30 days for a company that sold “off the plan” deals in NW QLD
  • 1994 – Generating 100+ appointments a week for a company that sold Education Plans and Funeral Funds
  • 2007 – 2008: Adler Group – Generated over $300,000 USD in verified sales.
  • 2006: For a Septic Tank company, generated close to $400,000 in revenue in 4 months
  • 2001 – 2004: For CRI, I generated $100M in deals over the 3 years, and went from being a PT employee to being 3rd in rank of the company.
  • 2002 – Honorary Chairman of the United States Republican Party – Ohio Division.
  • 2002 –  Honorary Chairman of the BAC (Business Advisory Council) – Ohio.

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CONSULTANCY HIGHLIGHTS

2019

  • RTO Company – As part of a current client campaign have been generating qualified leads for clients on an ongoing basis.
  • Translation Agency – Australia – Contract has been ongoing for 3 years. In that time have seen a steady flow of leads generated, with results seeing an average of 10 new qualified leads a week. Handling the initial cold call right through to Emailing the prospect, updating the CRM with new data.
  • For a UK client on Fiverr, have been generation qualified leads and appts for a food delivery app. Target market has been fast food chains.
  • For a few one-off clients on Fiverr, have been asked to develop a unique sales script for their businesses. The turnaround time for a sales script is normally 3 days, which I have done in 1 business day.
  • On PeoplePerHour (PPH), I have worked with 9 various clients during 2019 for one off campaigns, such as data harvesting, lead generation. All of these 9 were completed successfully.
  • For a client in Norway, was asked to cold call businesses in UK of a test of 7 hours. Project was successfully completed.
  • For an Aviation directory, was contracted to develop leads and sales for their company. Over a month I generated a number of qualified deals for the company until the project came to a close.

2018

  • For a company in Brisbane, was asked to identify 120 contacts using Netphone, LinkedIn, and other methods within a week. Using netphone, Skype and LinkedIn Premium, we managed to accomplish this in 2 days.
  • For a repeat client in Brisbane who runs Small Business Workshops, Chris generated 19 qualified leads in a total of 8 hours spanned over 2 weeks.
  • For the RSL client in Sydney, contract came to an end after a 3 year run. Over 3 years the total number of leads generated for Win-Backs, New Leads and New Business Leads was 36,802 verified leads.
  • For a Gym in Manila, Grace is contracted to call on incoming leads to generate Appts and Verified Leads. In 35 hours of calling so far, the campaign has resulted in 30 Verified Appts plus 37 Incubator Leads.
  • For a business in Sydney, Grace was contracted to call on Driving Schools for a marketing firm. The calls Grace did resulted in 8 Leads and Appts in 10 hours.
  • For a repeat client in Sydney that works with the CMA, I was asked to verify the HR contact for 170 clubs. This resulted in verifying all 170 contacts through cold calling. For the same company I was asked to follow up attendees for a few events they put on. This resulted in 26 more clients for the company.
  • For a client in South Australia: Contracted to generate leads, meetings, and demos for a software company in Melbourne. In 3 weeks I generated 12 web demos and F2F meetings.

2017

  • For Stride Group, I was hired to generate interest and leads for their Coaching & Mentoring services. 3 days cold calling resulted in 27 qualified leads for the company.
  • For Measureit.com.au, I was hired to call a list of 133 painters. In 213 total calls, I generated 23 qualified leads for the client in a total of 42 successful calls. (Strike Rate: 1: 1.8 Calls)
  • For the same Translation Agency, the work has been continued through 2017, where I generate new leads and sales. The ongoing work is seeing 30 to 40 qualified leads each week. From September 2017, the focus changed to Govt Depts, which as seen 10 Qualified Leads a week, PLUS conversion on Govt Translation Quotes.
  • For the same RSL client, the contract has been ongoing, and has seen an increase of memberships to date has been 35%.
  • For a school campaign O/S Chris was asked to identify key contacts. In 3 weeks this saw 360+ key contacts to schools
  • For a small business in Hong Kong I was asked to identify key US buyers. In 5 hours I was able to identify 5 key buyers for an untested product

2016

  • Creator/Director/Executive Producer of Season 2 of “Creatives On The Couch
  • Director/Executive Producer of the comedy series “Bogan Bachelor
  • First publishing company to release V-Book on Oculus Rift.
  • Sold book Rights for an author of ASJ Publishing for an initial run of 3,000 books.
  • For a one-off client was asked to call 340 prospects over 1.5 days to generate interest for their upcoming Seminar on Nov 30. In a total of 10 hours calling I called all 340 prospects and generated 104 confirmed leads from executives who work in the Fortune 100 of Australian Companies.  (Strike rate 10.4 Qualified Leads per hour)
  • For a repeat Translation Agency client, I have been contracted to call 2,500 prospects to generate Intel Gathering, and identify “Hot” prospects. To date, this has resulted in over of $10K in sales in 4 weeks.
  • For an RSL client, I was asked to call on past members for their “Client Retention program“, as a test over 1 month. The test phase was so successful that it generated over 40% in renewals, which lead to an ongoing contract which has lead to over 1Million in deals for the client to date.
  • For a business training company, I was hired on Upwork to call 250 locksmiths in Sydney region. All calls were completed in 4 days, and generated 43 verified leads (Strike rate 1:5.81 calls)
  • Arranged several book signings for authors of ASJ Publishing at Dymocks, for authors such as Danielle M. Maistry, Max Davine and C.A.Milson.
  • Formed partnerships with a few Dymocks stores in Melbourne, Australia for ASJ Publishing, and arranged one of many book signings for C.A.Milson (my pen-name)
  • For a gaming compliance company in Australia, I was assigned to call hotels and generate leads for their campaign. In 5 hours I was able to generate 24 leads. (4.8 leads an hour)
  • Arranged for ASJ Publishing to be a partner of the One Act Play Festival in Melbourne.
  • For a client on PPH (PeoplePerHour), I was asked to generate leads from their Fortune 500 list. In 50 calls, I generated 8 qualified leads for the company. Client placed a re-order of 50 calls which resulted in 7 leads and 1 set appt.

2015

  • For a medical company, I was asked to do 2 rounds of calls to qualify participants for clinical trials
  • For a repeat client (Migration Firm) I was contracted for 8 weeks to generate leads from a German Business Directory. The campaign ended with 502 successful calls (Connected to correct person/business), and resulted in 63 qualified leads. A conversion rate of 1:7.96 calls
  • For a long term client I have been involved in the marketing and development of their business, which specializes in client retention for clubs in the gaming industry.
  • For a new client I was hired to generate leads and meetings for a speaker who is a regular contributor to the CMA magazine. I was also part of their internal training day in Sydney when the client flew me up to his HQ in Sydney in June 2015.
  • For a training firm in Tasmania, I was contracted to generate interest in their training sessions for HR managers.
  • I presented award for the Best Playwright of 2015 at Peridot Theatre.
  • For Dario, I was hired to generate sales for their Glucose Meter. This resulted in 60+ sales over 6 weeks.
  • Book signing at Brimbank Shopping Center
  • Creator/Director/Executive Producer of the TV and web series Season One“Creatives On The Couch

2014

  • For a Business Broker, myself and 1 other person on my team generated over 320 Qualified Leads of business owners (Franchises) that were in the market to list their business for sale within 12 months. A further 200+ leads were generated with prospects that were in the “Warm” zone, which resulted in over 5M in accounts for the client
  • For a repeat client, I was asked to generate interest with businesses for Translation Services. The contract went from January til July. During that time I personally generated over 410 leads and quotes.
  • Author of “Tips For Freelance Telemarketers
  • Created and released a full training course on Udemy for telemarketing training.

2013

  • For a client in Chicago, we were asked to convert their book into ePub format and list on iTunes. We did this successfully within 5 business days.
  • For a printing firm in NZ, I was asked to make 50 B2B calls, to measure the interest in “Transparent Business Cards”. The prospects were called on December 19th 2013, and of 50 calls made, I generated 9 qualified leads plus 1 sale.
  • For a repeat client in Adelaide, was contracted to generate meetings for an Accounting firm.
  • For a client in Sydney, was contracted to call 200 businesses to generate leads.
  • For a company in New Zealand, was contracted to generate interest in their VAR Program. Over 6 weeks, I generated 40 leads.
  • For an Australian Bank, I had a six month contact to call customers of the Bank, which was 230 surveys each month (20 – 30 hours / mth). Each month all calls were completed, with a participation rate ranging from 85% to 92%. Contract ended in December 2013.
  • For a one-off real estate investment seminar, I was asked to call prospects in SE Qld. Taking the initiative, I also send out an SMS blast to the prospects. Contract ended due to the project was in the run-up to the national election, and client had no more funding.
  • For an occasional client, my team was asked to develop a series of Book Covers for the Kindle books.
  • For a Health Provider, I was asked to call their “Opt In” list and verify if the prospect wanted to remain on their list. The list was completed in 2 weeks.
  • For a speaker, was asked to format, spot-edit, and release their book on Amazon.com, and develop an effective book trailer.
  • For a compensation law firm, I was asked to call their list of prospects and schedule meetings for their law partners. This campaign was done over 2 weeks, and resulted in 16 meetings.
  • For a repeat Canadian client, I was asked to generate meetings for their visit for a Mobile App.

2012

  • Launched ASJ Publishing. An indie publishing firm
  • For a company that sells “digital pens” we were contracted for 8 hours to generate lads with Service Managers. In 8 hours, 24 qualified leads were generated.
  • For a “Test & Tag” firm, in 30 hours a total of 72 qualified leads and quotes were generated.
  • For a school campaign I generated in excess of 300 leads for a private client over 4 weeks.
  • For an Oracle client, I generated in excess of 40 leads in 60 hours of work.
  • For the same Translating Firm, I generated 434 leads over 12 weeks, which ended with the call rate of generating 1 lead in every 1.7 contacts made.
  • For a Translating firm, Chris was contracted to generate new leads in a test phase over a few days. The client was very satisifed with the results that it turned into a 3-month contract.
  • For a one-off independent sales agent who offers Paging systems, I was contracted to generate interest with the hospitality industry in the Melbourne region. The campaign generated 5 meetings in 3 days.
  • For a private client who offers SmartPhone Apps for Salons, I was contracted to generate leads and meetings for a sales agent. The results lead to more work on a sporadic basis.

2011

  • Film Director of the spoof/mocumentary comedy “The Telemarketers”
  • For KHM Accounting firm in Australia, was contracted to generate new clients, with the target being 3 meetings a week. I surpassed that quota by setting 5 or more meetings a week
  • For a martial arts business, I was contracted to improve their community awareness by lead generation and facebook marketing.
  • For a Commercial Cleaner in Sydney I generated in excess of $500,000 in leads and sales over a 12 week period
  • Contacted in early 2010 for Acai Berry weight loss client to handle their Customer Service calls. Project lasted from April 2010 til November 2010. Calls resulted in over $70,000AUD in sales.
  • For a repeat client in Australia, I did Quality Control on their marketing list to verify 3,000 records.
  • For a Pharmaceutical company in Australia I was asked to generate leads for their American branch.
  • For an Opal company, I was hired to generate new leads for their company on a test basis.
  • For a Petfood company in NZ, I was hired for 2 months to generate new sales from a list of previous buyers.  In 2 months I generated 92 win-back leads.

2010

  • Conception of ASJ Publishing.
  • For a Real Estate agent in a Melbourne, I was contracted to call 3,300 numbers from a generic database, focusing on one suburb. In 32 days I dialed 3,300 numbers and identified 41 home-owners interested in listing their property for sale, at an average valuation of $550,000AUD each, which total in excess of $20 Million in valuations for the client.
  • For a software client in London, I generated 51 qualified leads in 40 hours, which lead to an ongoing monthly agreement with the client.
  • For a client in the UK, I generated a face-to-face meeting with the head buyer of Collections at Buckingham Palace which resulted in a large account for the client
  • A real estate developer in the Mid-East I generated renewed interest with people for purchase of a new villa development in Iraq.
  • For an Australian company that does Hosting I generated 15 leads and 1 sale in 8 hours, which lead to an ongoing agreement with the client.
  • For a US company that does Web Hosting and Design I generated $1200AUD in proposals and sales in a one-day test trial to the Australian market.
  • For a company that specializes in Greeting Cards to charities, I generated 34 Qualified Leads in a week, including a proposal valued in excess of 180,000GBP.
  • For a software company in Europe I was asked to verify details of 500 records. It took 15 hours to call all 500 records.
  • For a client in Dubai, I was asked to call retail businesses for an online promotional website for the DSF (Dubai Shopping Fest). In 20 hours of calling I generated 16 qualified leads and 9 meetings with business managers in Dubai.
  • For a client in the UK that specializes in merchandise for the Heritage market, I generated 156 qualified leads in 17 days, and my marketing efforts secured a meeting with one of the biggest gift shop franchises in the UK.
  • For a marketing firm, I was asked to work through their old data to try and generate leads as it had taken them months to get 10 meetings. In 20 hours I generated 36 leads and 3 meetings.
  • For a Paper Mill client in Hong Kong, I was asked to call publishers in the UK and source new prospects on their behalf. In 20 hours of calling I was able to generate verified interest with 40 publishers.

2009

  • For a Real Estate Business in Wellington New Zealand, in a 3 hour test pilot in Cold Calling I was able to generate the interest of 2 households that were interested in listing their property for sale with the Realty office. In the month of January 2010, the calls resulted in a further 6 home-owners interested in listing their property for sale, at an average valuation of $300,000NZD each. The result of my calling lead to a 3 month contract with the client which resulted in 92 leads in 12 weeks
  • In a two hour test pilot for an Internet Resort Company in the USA, I generated 15 qualified leads through Cold Calling by identifying the Buyers Name / Email & Position at the company. In 98% of calls, I was able to speak to the Target Prospect and generate their interest in the service. This lead to doing more cold Calling for the prospect in the US, Egypt and Dubai.
  • Contracted by a company in the UK to call prospects in India to sell them rights to become an “agent”. 8 hours on the phone produced 10,000GBP in sales. Campaign ceased when it was discovered that the client was a fraudulent company.
  • Contracted to generate leads for a Call Center that specializes in outsource technology. In 20 hours I was able to generate 15 qualified leads through sheer cold calling to major large corporations in Nth America.
  • For a marketing business in Australia, I was contracted for 8 hours to generate awareness of their services. In 8 hours I generated 23 leads with potential clients that were interested in their marketing services. This in turn lead to an ongoing agreement with the client, on a sporadic basis.
  • For a recruiting agency in Ireland, over a period of 2 weeks I was able to generate approximately 80 leads, targeting VP’s and HR Directors, which in turn has developed into an ongoing monthly agreement with the client.
  • For a removal company in the UK, my task was to generate new interest in a struggling market. Over the course of 12 weeks I was able to help identify new clients, raise awareness of the company, generate new leads.
  • Economic University of Samara – was asked to develop and teach a seminar on Spend Management to the Universities Euro clients.
  • Kirby – Samara Head office – was asked to train their call center personnel to improve the conversion of calls to sales.
  • Interview Feature in Monitor Magazine Russia

2006 – 2008

  • In September 2008, I was hired on contract by Corporate Research International to recruit “Mystery Shoppers”. From late September to mid January, I recruited over 400 Shoppers.
  • In July 2008, I worked casually for a company in Sydney, generating Sales Appointments for Ariba that provides CRM solutions to Fortune 100 businesses that have a minimum annual spend of $500M. My quota was one meeting per week. During my contract, I generated 2 to 5 appointments per week.
  • April 2008 to August 2008, I worked on contract for a property developer in Sydney. My duties were to primarily market off-the-plan Vanuatu property to prospective buyers in Australia through cold calling and contacting members of Bartercard. In a period of 1 month, my hardcore marketing lead to four sales for the developer, achieving over $250,000 AUD in sales.
  • From the 4th Quarter of 2007 through to early 2008 I was on contract for a firm that wanted me to capture Data of all the real estate sales people in Australia, New Zealand, Singapore and Hong Kong. Over several months I was able to capture the emails and cell numbers of several thousand salespeople in 4 countries.
  • January 2007 to April 2008, I worked on contract for various motivational speakers across the US. For The Adler Group I generated over $300,000 US in sales. Each month I was generating at least 12 sign-ups at $795 per seat; And in the months that were Webinar Based Training, I was generating at least 10 sales a month at $1300 USD per person. I was paid a base salary of $900NZD a week, plus commission. My best month was August 2007, when I earned $10,000NZD in commission.
  • In late 2006 to mid 2007, I owned and operated the Social Club Network in Auckland (NZSC). The NZSC was a non profit organization and provided events in the Auckland region. In the time I operated the business, I put on several “Murder Mystery Dinner Events”.
  • (2006) I worked on contract for Effluent Services, based in New Zealand. Through my marketing I was able to win-over an additional 15% of competitors customers. Personally booked over 40 jobs a week, each job valued at approx $600NZD. In 4 months I generated over $380,000NZD in sales.

HIGHLIGHTS

  • 2009 – Released the book, Pick Up The Phone. A comprehensive guide to running a successful telemarketing campaign.
  • 2004 – Established market presence in the Australasian market for Shop ‘n’ Chek, and generated in excess of $10 Million AUD in sales in 2 years.
  • 2002 – Honorary Chairman of the United States Republican Party – Ohio Division.
  • 2002 –  Honorary Chairman of the BAC (Business Advisory Council) – Ohio.
  • 2001 to 2004 – I worked with Corporate Research International and through my hardcore marketing I helped generate in excess of $100 Million in leads, proposals and sales.
  • 2001 – For a mystery shop company, (Employee Evaluators), I focused in on specific multi-family housing companies and retail corporations. Through my telemarketing and lead generating, the client successfully signed up new customers, resulting in over $700,000 in new contracts.
  • August 2001 – Out of 200 candidates in a nationwide search, I was hired as one of the Telemarketing Managers for the NYC Opera. My duties were running a call center of 50 agents in a Subscription campaign that was $1Million a year. I was paid a salary, bonuses, expenses, accommodation and per diems.
  • 2000 – For Festech Software I successfully signed up 123 A-level executives for a MSTC training course in 17 days. This enabled Festech a further training budget from SquareD of $100,000USD.
  • 1998 – Trained 50 tele-agents in first phase of marketing business I owned. Also successfully negotiated a contract with a telecommunications company to market their long distance plan. Contract value at the time was worth in excess of $100,000AUD
  • 1996 – For a property developer I generated 200 qualified appointments in 30 days, which resulted in $1 million in property sales. The results that I generated for the company made me the manager of their call team.
  • 1994 – Started in the telemarketing industry by working for AIFS (Australian Independent Friendly Society Limited), an insurance company that specialized in Education & Funeral Plans. I was successfully generating between 60 to 80 appointments a week.

Telemarketing Training

In 2014, we launched our first workshop on Udemy. The Fundamentals Of Telemarketing Workshop   A series that can be used for training call center agents globally. Topics will range from the basics of Telemarketing, such as “Don’t Sound Like A Telemarketer” and “Getting Into The Right Frame Of Mind” to Advanced Techniques, such as “Building A Rapport That Will Result In Repeat Business”. Modules include:

  • Why are you here? A simple quiz for viewers to ask themselves why have they chosen to be a telemarketer. Is it for a paycheck at the end of the week, or do they believe in the product/service they are promoting?
  • Mindset – How to get into the right frame of mind for a productive day. In this topic we will explain how to get into the right frame of mind to get your job done effectively, and productively.
  • Skillset – Do you have the skills to convey your message to the prospect? When you have a prospective Buyer on the phone, you have approx 20 seconds to make an impact with your pitch. This topic will show you how to peak the Decision Maker’s interest and get you to the next level with the buyer.

Approaches – This topic will explain the differences in approaching a Prospective Buyer. Approach Topics include:

  • Lead Generation – How to approach the buyer to gather the information you require.
  • Consumer – When is the best time to phone the residential market. How to get past the barrage of Not Interested.
  • Businesses – Dealing with businesses is an art form, and the larger the business, the more difficult it can be to get the Decision Maker on the phone. This topic will explain how to get past the Gatekeeper, and end up with the information you need from the Decision Maker, whether they are a small business or Fortune 50 CEO.
  • Appointment Setting – Appointment Setting is a multi-level process. Whether you are setting up a face-to-face (F2F) meet or a Phone Appointment. Do you have the knowledge of the product, and do you have the persistence to repeat call until you get a meeting set for the team?
  • Difficult Calls – This topic will explain how to put your skills into practice when faced with difficult calls.
  • “NOT INTERESTED” Techniques – Where do you go with the call when the prospect says “NO”. This topic will show you what to do in these situations

Telemarketing, and The Art of Successful Telemarketing, is not something that can be learned overnight. These topics will help telemarketers, whether they are beginners through to advanced.

Order Series One

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2018 Rates

RATES EFFECTIVE September 1, 2018

The following rates and terms apply for all new clients.

With all projects, the Call Report is submitted daily in Excel by E-mail. (Unless of course, if your Db is an online CRM or Google Sheets, which is done in real time)

RATES

  • Outbound Calling:
    • Campaigns of less than 10 hours: Rate is $30 an hour.
    • 4 weeks to 6+ month campaigns (10 hours a week): $20 an hour, : Paid 1 week in advance, 1 week in arrears;
    • Long Term Clients (12 months+): $1,200 per month, paid bi-weekly, 1 week in advance and 1 week in arrears.
  • Commission-only Campaigns:
    • We ONLY accept commission campaigns on the basis that a Non Refundable Deposit of $1000 is paid upfront.
  • Pay Per Lead:
    • Pay Per Appointment/Lead Generation: Pay Per Lead campaign is set at a block of 5 Appts/Leads for $600.
  • Call Recording – Call recordings are available for an additional fee.
  • Data Harvesting: Harvesting data for your campaign: $10 per hour
  • Business Plans: Complete Business Plans that include 12 month to 5 year financial estimates suitable for those seeking Micro-loans through to Venture Capital Funding. Rate: Microloan Plans: $5,000; Angel/VC Funding Plans: $15,000 AUD.
  • Test The Waters Campaign– One Day trial on the phone (7 hours) for businesses that want to test how effective I am on the phone . $200 AUD Paid Upfront
  • FACEBOOK FAN PAGE – The Social Networks are a very powerful medium. In the ever changing world of technology, Facebook is rapidly becoming the number one Business Brand Builder. Facebook Page Development: $500 AUD

Terms:

  • PAYMENTS – Payment for marketing is required in full in advance through one of the Preferred Payment Methods described below.
  • CALLS TO CELL/MOBILE NUMBERS/OVERSEAS:
    • Call costs in Australia, New Zealand and the US/UK are free.
    • Calls to the Mid East and other countries fees do apply

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Payment Methods Accepted, In Order Of Preference:

  1. Upwork
  2. Payoneer
  3. Bank Deposit to Commonwealth Bank Australia
  4. WorldRemit to BDO Bank Philippines
  5. Paypal

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Book Of The Month Club – Pick Up The Phone

Book Of The Month Club (BOM) Giveway

pickupthephone

Entry To Be Drawn on February 21, 2014. Details HERE.

Pick Up The Phone’ by Chris Jackson

Telemarketing has come along way since it began over 50 years ago. Written by a seasoned professional, this book will detail the history of telemarketing, how business has changed over the years, the best way to recruit the top talent, telemarketing scams, why the art of Working From Home is dead and why some call centers fail when others succeed. Written by a professional who has 20 years of multi-national outbound telemarketing experience. Learn how to succeed as a telemarketer from his words.

Read more here: http://tiny.cc/nflabx

To WIN click like=1 entry, share=5 entries
Entry To Be Drawn on February 21, 2014

2010 in review

The stats helper monkeys at WordPress.com mulled over how this blog did in 2010, and here’s a high level summary of its overall blog health:

Healthy blog!

The Blog-Health-o-Meter™ reads This blog is doing awesome!.

Crunchy numbers

Featured image

A Boeing 747-400 passenger jet can hold 416 passengers. This blog was viewed about 2,000 times in 2010. That’s about 5 full 747s.

 

In 2010, there were 7 new posts, growing the total archive of this blog to 23 posts. There were 2 pictures uploaded, taking up a total of 183kb.

The busiest day of the year was April 29th with 31 views. The most popular post that day was Home.

Where did they come from?

The top referring sites in 2010 were guru.com, elance.com, networkedblogs.com, thetelemarketingguru.com, and counter.bestproceed.com.

Some visitors came searching, mostly for telemarketing guru, bartercard telemarketing, and saul rothbart.

Attractions in 2010

These are the posts and pages that got the most views in 2010.

1

Home October 2009
3 comments

2

Referral Bonus January 2010

3

Seminars & Workshops October 2009

4

Hiring Freelance TeleAgents June 2010

5

Telephone Sales Workshop December 2009

Complying with the DNC Registars

Ever since telemarketing “took off”, there have been ever changing regulations in the way that companies can do business. So while some companies will conform to the regulations that have been set in place by “National Registry“, there will still be some businesses that will choose to run a sloppy campaign.

Take the case of a Realtor who wanted me to phone 3,000 generic numbers on their behalf. When the Data was presented to me it was obvious that the list had not been cleaned; with at least half of the numbers being invalid and several people expressing firmly that they have been on the Australian Do Not Call Registry for some time.

As I explain in my book, “Pick Up The Phone“, Australia has a ‘National Do Not Call Registry‘ to curb the growing amount telemarketing telephone calls that Australians receive. Legislation was passed in the Parliament of Australia on June 30, 2006 enacting the Do Not Call Register Act 2006.

To give you an overview of the Act:

The Do Not Call Register and the Industry Standard commenced on May 1st, 2007.

The register has detailed what type of calls can be made to consumers who are on the DNC list, which are as follows:

  • Charities
  • Religious organizations
  • Educational institutions
  • Government bodies
  • Registered political parties, independent MPs and political candidates

A number of other types of calls are also not considered ‘telemarketing’ calls for the purposes of the Act, and may continue to be received. These are:

  • product recall calls
  • fault rectification calls
  • appointment rescheduling calls
  • appointment reminder calls
  • calls relating to payments
  • solicited calls
  • one of the above call types that is not answered by the person to whom the call is made.

The Registry also does state what times you can and cannot make calls to consumers.

The bottom line is, if you want to run a successful campaign, you need to make sure you have an up to date Database. There is nothing as worse as running a project only to find out that the data is as unprofessional as the client.

Hiring Freelance TeleAgents

When it comes to working from home, there are some that will and some that wont.

As an Employer, what are your options when it comes to hiring telemarketers? You can go the route of hiring inhouse staff, but with that comes paying for Advertising; State & Federal Taxes; Social Security Benefits; the cost of recruiting; costs of phones and last but not least, the cost of training such individuals on your project only for them to leave a day, a week or a month later, only for you to go through the process all over again. For Employers nothing is as frustrating as going through that cycle over and over again.

Now while this may be the option for many businesses still, there are more and more businesses and start-ups opting to find Freelancers to do get the job done without the hassle and cost that comes with recruiting, hiring, training and replacing staff.

Freelancing or Outsourcing is becoming a rapid change in the world we live in, and gone are they days when a person is limited by geography. With high speed internet and a reliable VOIP such as Skype readily available, a Freelancer living in Australia (for example) can easily work for a company in the US.

While the costs are cheaper in the long run for any company, there is still the factor to consider of “why run a campaign“? Are you looking to run a campaign for a week or two, or are you a company that is looking for the long term investment?

Over the years I have seen projects come up where a company will want to run a campaign but are limited by their own capital to have a project for the long term, and while you as the employer are seeking “the best of the best“, a Freelancer in the same regard is seeking stability from you, as the client. It is frustrating for any Freelancer to place a bid on your project (which costs the Freelancer money, not the Employer), only to find out that the Employer is only “putting out feelers“, “has to get approval from someone else“, or “will be running the campaign for 6 months if his business gets capital“.

Some companies have asked why they need to pay an added fee on top of the amount they are quoted. Simply said if you use E-lance or Guru, Freelancers are the ones who actually pay for the service to place bids on your project. Now while you may expect work done “on the cheap“, also consider that while you may not necessarily have to claim it on your taxes, the Freelancer does pay a fee for using the service then they pay additional fees if you award them the project. Usually from 10% to 17%.

Freelancers are doing you a service, by being your front-line of attack to get the message out about your product or service, and while they may be only “telemarketers” to you, just remember that without them you would be left to do the calling yourself.

These are things many Employers will need to take into consideration when hiring Freelancers, and the best options for them and their project. Yes you want the best job done, so why not pay the added fee. It sure beats the alternative of trying to hire staff in-house….