Tag Archives: customer retention

Telemarketing – Still The Forefront Of Business

Telemarketing – Still The Forefront Of Business
By Chris Jackson
Dated: Oct 23, 2009

Telemarketing – That word can send a lot of people running for the phone to register on the National Do Not Call Directory in an effort to not be called during dinner or the football game.

So many people fail to realize that Telemarketing is the backbone and strength of every successful business. From the small developing business to the multinational. Telemarketing is still the forefront of every successful marketing campaign.
Back some years ago, before the birth of “Mass Telemarketing” – which did lead to the industry getting a bad name – the old ways of marketing involved placing an ad in the yellow pages, advertising in the local newspaper, and handing out flyers to promote one’s business.
While those styles of marketing are still in force today, what methods are more and more businesses turning to? That’s right. Telemarketing. While it can be said that traditional advertising and marketing efforts can bring in results, telemarketing is still the fastest way to create Awareness of your business, and in today’s competitive marketplace, you need every resource available to bring in new clientele.
Telemarketing is just more than someone calling you and offering you a subscription for the latest magazine fad. Telemarketing, and how other perceive the caller – is your first line of attack in the business market.
In fact, come to think of it, everyone uses their own form of telemarketing in one way or another. Let me explain. Say for example you want to apply for a home loan. What do you do? You search out the banks in the area, make some calls, find out about their criteria and mortgage rate, then you compare. Or, if you need some mechanical work done on your car. What do you do? That’s right, you call different mechanics, get some prices, and make a decision from there. Or what about when you want to enroll your toddler in school? Do you settle for any school that you see or do you phone different ones to find out more about them? If you are the norm, in all instances you will call around, get information and make your decision from there. That, dear residential friend, is Telemarketing. Maybe it is not the same style of telemarketing as you would be used to, when you are called at dinner time, but still, what you have done is essentially “Cold Calling”. Albeit – Telemarketing.
Businesses that are developing are realizing the importance of Telemarketing. Even the start up venture funding corporations are realizing this. Even many businesses that have never even considered telemarketing as an option for their promotion or to increase sales of their products and/or services are turning to telemarketing. Why? Because telemarketing is still the fastest way to convey your message across to your potential buyers.
Sure, internet marketing can work. But the dynamics of putting an effective campaign together, coupled with; Building a website; SEO marketing; PPC Campaigns, Social Networking, and to add to this that you are competing with some 3 Billion other unique domain names AND further competing with the other 2,000 websites that are being built everyday, your hope of creating a successful presence by using the internet alone is not something that will bring immediate results.
Advertising in your local paper can work. But the Return On Investment is not something that would bring the results you want. So what other alternatives are there? There is Radio or TV spots. Nice idea, if you have thousands or tens of thousands of dollars to spend on a campaign, that may get you half a dozen or so calls for your money.
Bottom Line? Bottom line is Telemarketing is still the fastest way to get the word out about your business. Yes, telemarketing has had a bad rap over the years, but it is still the lifeblood of every successful business.
I am not a genius with an IQ of 160. But I know Telemarketing. I have worked in the Telemarketing Industry for the past 15 years, and in that time I have worked with SME’s to Fortune 500 Companies in the United States, Canada, UK/Ireland, Dubai, Russia, and Australasia, and I have personally generated close to 500 Million USD for companies globally.
I have been dubbed one of “the few Multinational experts in the industry”, “A leading veteran in the field”, and “There are telemarketing pros, then there is Chris Jackson”.
If you are considering using telemarketing for your business, do your homework. Telemarketing is more than a job. For some of us, it is an Art. If you would like a free 30 minute consultation about your campaign, I would be happy to talk with you more to discuss opportunities.
Skype name is: Leadsnz
About the Author
Chris Jackson is the author of several books, including the book “Pick Up The Phone – The Fundamentals Of Modern Telemarketing”, and an expert in the field of Marketing and Telemarketing. Founder of several successful businesses over the past 15 years, Mr. Jackson has experience in a wide variety of industries and geographic locations including North America, Europe and Australasia. Combining a unique blend of entrepreneurial flair and breadth of experience acquired over the past 15 years, Mr Jackson has consulted to dozens of companies as a marketing strategist to assist business owners to unshackle themselves from the day-to-day operations of their companies, catapult their success and achieve personal and financial

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